As I continued navigating the aisles of the NY NOW Summer Market, a captivating scent stopped me. Following my nose, I found myself at the Beards & Beyond booth, where I met Malcolm Crockett, co-owner of the burgeoning men’s grooming brand.
Tune in to Discover the Stories Behind the Brands
Malcolm’s Interview Starts at the 16:34 Mark
The Birth of Beards & Beyond
Malcolm’s journey into the world of beard care began four years ago, born from a simple question: What self-care options exist for men? Dissatisfied with the chemical-laden products he found on store shelves, Malcolm decided to take matters into his own hands – quite literally.
“I’m a smart young man,” Malcolm said with a confident smile. “I figured I could do my research and make my own all-natural product.”
Creating the Perfect Formula
As Malcolm explained, that research was no small undertaking. For an entire year, he immersed himself in the science of hair growth, exploring natural ingredients that promote health and hydration. The result? Beards & Beyond’s signature beard gloss is a formula that took multiple iterations and feedback from a network of bearded buddies to perfect.
As Malcolm shared his story, I couldn’t help but be drawn in by the inviting aroma of his products. “We wanted to create something that wasn’t too loud,” he explained, addressing the common cologne-clash conundrum many men face. The subtle, natural scent was a refreshing departure from the overpowering woodsy fragrances that dominate the market.
The Power of Community in Business
What struck me most about Malcolm’s tale was the sense of community behind it. “It takes a village to build a business,” he said, echoing the familiar proverb about child-rearing. From product testing to the meticulous design of their eye-catching booth, every aspect of Beards & Beyond seems infused with the support of friends and family.
Lessons Learned and Advice for Aspiring Entrepreneurs
As our conversation drew to a close, I asked Malcolm about the lessons he’s learned on this entrepreneurial journey. His response was humble and inspiring: “Having a business is not easy. You’ll have your ups and downs, but the key is not to get discouraged and keep fighting through the rough patches.”
His advice is simple yet powerful for those dreaming of following in Malcolm’s footsteps – persevere. “Once you break through that wall,” he assured me, “everything you went through before will be all well worth it.”
As I left the Beards & Beyond booth, running my fingers through my newly glossed beard, I couldn’t help but feel inspired. Malcolm Crockett’s story is a testament to the power of curiosity, determination, and the sweet smell of success.
SHOW YOUR SUPPORT
Visit https://www.beards-beyond.com or Follow @beards_and_beyond on Instagram
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